Optimal pricing for new product entry under free strategy
Year of publication: |
March 2018
|
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Authors: | Nan, Guofang ; Liang, Xingtao ; Zhang, Zan ; Li, Minqiang |
Published in: |
Information technology and management. - New York, NY [u.a.] : Springer, ISSN 1385-951X, ZDB-ID 2212813-X. - Vol. 19.2018, 1, p. 1-19
|
Subject: | New product entry | Free strategy | Network externalities | Pricing | Switching cost | Markteintritt | Market entry | Preismanagement | Pricing strategy | Theorie | Theory | Produktentwicklung | New product development | Netzwerkökonomik | Network economics | Innovation | Wechselverhalten | Switching behaviour |
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