New product pricing strategy under customer asymmetric anchoring
Joo Heon Park; Douglas L. MacLachlan; Edwin Love
| Year of publication: |
2011
|
|---|---|
| Authors: | Park, Joo Heon ; MacLachlan, Douglas L. ; Love, Edwin |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 28.2011, 4, p. 309-318
|
| Subject: | Produktentwicklung | New product development | Preismanagement | Pricing strategy | Zahlungsbereitschaftsanalyse | Willingness to pay |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009406670