Pricing decisions for innovative and established products
David Blatter
| Year of publication: |
2011
|
|---|---|
| Authors: | Blatter, David |
| Publisher: |
Berlin : dissertation.de |
| Subject: | Preismanagement | Pricing strategy | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Theorie | Theory | Preisbildung | Zahlungsbereitschaft |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 109 S. Ill., graph. Darst. |
|---|---|
| Series: | Dissertation.de. - Berlin : Winter Industries, ZDB-ID 2171975-5. - Vol. 1650 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Sammlung ; Collection of articles written by one author |
| Language: | English |
| Thesis: | Zugl.: Bern, Univ., Diss., 2011 |
| ISBN: | 3-86624-550-5 ; 978-3-86624-550-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009522545