New products : what separates the winners from the losers and what drives success
Year of publication: |
2005
|
---|---|
Authors: | Cooper, Robert G. |
Published in: |
The PDMA handbook of new product development. - Hoboken, NJ : Wiley, ISBN 0-471-48524-1. - 2005, p. 3-28
|
Subject: | Produkt | Product | Produktmanagement | Product management | Innovation | Erfolgsfaktor | Success factor |
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