New research on designing strategies for global marketing
Year of publication: |
2017
|
---|---|
Authors: | Manrai, Ajay K. |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 30.2017, 4, p. 207-209
|
Subject: | Welt | World | Internationales Marketing | International marketing | Globalisierung | Globalization |
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