New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences
Year of publication: |
2012
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Authors: | Venkatraman, Vinod ; Clithero, John A. ; Fitzsimons, Gavan J. ; Huettel, Scott A. |
Published in: |
Journal of consumer psychology : the official journal of the Society for Consumer Psychology. - Amsterdam [u.a.] : Elsevier, ISSN 1057-7408, ZDB-ID 11095295. - Vol. 22.2012, 1, p. 143-154
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