New-school brand creation and creativity : lessons from Hip Hop and the global branded generation
Year of publication: |
2011
|
---|---|
Authors: | Wilson, Jonathan A. J. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 19.2011/12, 2, p. 91-111
|
Subject: | Markenführung | Brand management | Kreativität | Creativity | Musik | Music | Randgruppe | Marginalized group | Großbritannien | United Kingdom |
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