New service development : insights from an explorative study into the Turkish retail banking sector
Sena Ozdemir; Paul Trott; Andreas Hoecht
Year of publication: |
2007
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Authors: | Ozdemir, Sena ; Trott, Paul ; Hoecht, Andreas |
Published in: |
Innovation : management, policy & practice ; the international journal for innovation research, commercialization, policy analysis and best practice. - Maleny, Qld : eContent Management Pty Ltd, ISSN 1447-9338, ZDB-ID 21764566. - Vol. 9.2007, 3/4, p. 276-291
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