New team, new fans : a longitudinal examination of team identification as a driver of university identification
Year of publication: |
March 2016
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Authors: | Katz, Matthew ; Heere, Bob |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 30.2016, 2, p. 135-148
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Subject: | fan identification | social identity theory | intercollegiate athletics | Arbeitsgruppe | Team | Konsumentenverhalten | Consumer behaviour | Hochschule | Higher education institution | Profisport | Professional sports | Persönlichkeitspsychologie | Personality psychology | Sportorganisation | Sport organization | Sportmarketing | Sports marketing | Sozialpsychologie | Social psychology |
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