New venture branding : brand orientation, brand elements and growth
Year of publication: |
2022
|
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Authors: | Perkins, Robert D. ; Seals, Samantha R. |
Published in: |
International journal of business. - Taichung, Taiwan : College of Management, Chaoyang University of Technology, ISSN 1083-4346, ZDB-ID 1315114-9. - Vol. 27.2022, 4, p. 1-23
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Subject: | brand orientation | new ventures | branding | growth | brand elements | website | promotions | Markenführung | Brand management | Unternehmensgründung | Business start-up | Markenartikel | Brand | Marketingmanagement | Marketing management | Website | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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