New vistas for marketing strategy : digital, data-rich, and developing market (D3) environments : editorial
Year of publication: |
2019
|
---|---|
Authors: | Sridhar, Shrihari ; Fang, Eric |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 47.2019, 6, p. 977-985
|
Subject: | Marketing | Marketingmanagement | Marketing management | USA | United States | Marketingtheorie | Marketing theory |
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