Next generation business strategies for the base of the pyramid : new approaches for building mutual value
Year of publication: |
2011 ; 1. print.
|
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Other Persons: | London, Ted (contributor) |
Publisher: |
Upper Saddle River, NJ : FT Press |
Subject: | Social responsibility of business. | Strategic planning. | Small business--Management. |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | XXXVII, 249 S. : Ill., graph. Darst. 23 cm |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Hier auch später erschienene, unveränderte Nachdrucke |
ISBN: | 978-0-13-704789-5 ; 0-13-704789-4 |
Classification: | Methoden und Techniken der Betriebswirtschaft |
Source: |
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