Reinventing strategies for emerging markets : beyond the transnational model
Year of publication: |
2008
|
---|---|
Authors: | London, Ted ; Hart, Stuart L. |
Published in: |
Organizational structure and control. - Los Angeles, Calif. [u.a] : SAGE. - 2008, p. 235-262
|
Subject: | Schwellenländer | Emerging economies | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization | Welt | World | Internationaler Markteintritt | International market entry |
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