Niche strategy : merging economic and marketing theories with population ecology arguments
Year of publication: |
2010
|
---|---|
Authors: | Noy, Eli |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 18.2010, 1, p. 77-86
|
Subject: | Nischenstrategie | Niche marketing strategy | Umweltökonomik | Environmental economics | Marketingtheorie | Marketing theory | Unvollkommener Wettbewerb | Imperfect competition | Marktsegmentierung | Market segmentation |
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