Nicht alles ist Gold was glänzt : die Bedeutung des Verpackungsdesigns am Beispiel von Lippenstiften ; eine empirische Studie
Huber, F. ...
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Huber, Frank (contributor) |
| Publisher: |
Mainz : Center of Market Oriented Product and Production Management |
| Subject: | Kosmetik | Cosmetics | Produktgestaltung | Product design | Verpackung | Packaging | Empirische Methode | Empirical method | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 52 Bl. graph. Darst. 30 cm |
|---|---|
| Series: | Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management. - Mainz : Center of Market Oriented Product and Production Management, ZDB-ID 2251005-9. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | Literaturverz. Bl. 48 - 52 |
| ISBN: | 978-3-938879-32-0 ; 3-938879-32-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003693689