"Nichts für schwache Nerven"
Muhtar Kent; Adi Ignatius
| Year of publication: |
2011
|
|---|---|
| Authors: | Kent, Muhtar ; Ignatius, Adi |
| Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 33.2011, 11, p. 64-70
|
| Subject: | The Coca-Cola Company | Strategisches Management | Strategic management | Corporate Social Responsibility | Corporate social responsibility | Markenführung | Brand management | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Interview |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009316304