Nine-ending prices and consumer's behavior : a field study in a restaurant
Year of publication: |
2009
|
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Authors: | Guéguen, Nicolas ; Jacob, Céline ; Legoherel, Patrick ; Ngobo, Paul |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 28.2009, 1, p. 170-172
|
Subject: | Gastronomie | Restaurant industry | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Frankreich | France |
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