Nine issues for Internet-based survey research in service industries
Internet-based surveys have recently become a popular means of data collection among researchers in the service industries. However, there has been little discussion regarding the validation of Internet-based surveys in this services discipline. From the perspective of positivist and quantitative research, failure to organise a scientific and rigorous research design will damage the validity, reliability, and generalisability of a study's findings and, in turn, its contributions. This paper identifies nine key issues from theoretical discussions and accordingly examines the Internet-based survey studies published in <italic>The Service Industries Journal</italic> between 2001 and 2008 to demonstrate the current status of the Internet-based survey development in this field. Further, an empirical study with a carefully designed methodology is presented to serve as a useful guide in planning and executing Internet-based surveys.
Year of publication: |
2008
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Authors: | Wang, Hui-Chih ; Doong, Her-Sen |
Published in: |
The Service Industries Journal. - Taylor & Francis Journals, ISSN 0264-2069. - Vol. 30.2008, 14, p. 2387-2399
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Publisher: |
Taylor & Francis Journals |
Saved in:
Online Resource
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