Nine major shifts in the new economy
Philip Kotler, Dipak Jain and Suvit Maesincee
| Year of publication: |
2001
|
|---|---|
| Authors: | Kotler, Philip ; Jain, Dipak ; Suvit Maesincee |
| Published in: |
eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter. - Stuttgart : Schäffer-Poeschel, ISBN 3-7910-1831-0. - 2001, p. 15-24
|
| Subject: | Electronic Commerce | E-commerce | Wettbewerbsstrategie | Competitive strategy | New Economy | New economy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben In: eCRM - Electronic Customer Relationship Management |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001575434