Nischenmarketing - Chance oder Risiko?
18. Augsburger Marketingtag der Fördergesellschaft Marketing an der Universität Augsburg (FGM) e. V. am 24. Juli 1992 ...
| Year of publication: |
1992
|
|---|---|
| Institutions: | Augsburger Marketingtag <19, 1993, Augsburg> (contributor) ; Fördergesellschaft Marketing an der Universität Augsburg (contributor) |
| Publisher: |
München |
| Subject: | Marketingmanagement | Marketing management | Produktdifferenzierung | Product differentiation | Deutschland | Germany | 24.07.1992 |
| Extent: | 46, IV S |
|---|---|
| Series: | Schriftenreihe Schwerpunkt Marketing / Arbeitspapier. - München : FGM-Verl., ZDB-ID 1378691-X. - Vol. 38 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Graue Literatur ; Non-commercial literature ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Enth. 4 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000906411