"No more" leads to "want more" but "no less" leads to "want less" : consumers' counterfactual thinking when faced with quantity restriction discounts
Sukki Yoon and Patrick Vargas
| Year of publication: |
2011
|
|---|---|
| Authors: | Yoon, Sukki ; Vargas, Patrick |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 10.2011, 2, p. 93-101
|
| Subject: | Ladengeschäft | Retail outlet | Konsumentenverhalten | Consumer behaviour | Niedrigpreisstrategie | Low-cost strategy |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009124709