No substitute for the real thing : the importance of in-context field experiments in fundraising
Year of publication: |
2020
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Authors: | Goswami, Indranil ; Urminsky, Oleg |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 39.2020, 6, p. 1052-1070
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Subject: | donation | matching | altruism | warm glow | motivation | field experiment | Fundraising | Altruismus | Altruism | Feldforschung | Field research | Experiment | Wohltätigkeit | Charity |
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