Nomic necessity in marketing theory : the issue of counterfactual conditions
Year of publication: |
1985
|
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Authors: | Gaski, John F. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 13.1985, 1, p. 310-320
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Subject: | Marketingtheorie | Marketing theory | Theorie | Theory |
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