Non-customer business and firm success
Christian Schulze; Manuel Bermes; Bernd Skiera
| Year of publication: |
2012
|
|---|---|
| Authors: | Schulze, Christian ; Bermes, Manuel ; Skiera, Bernd |
| Published in: |
Value creation and economic sustainability in banking. - Hamburg : Kovač, ISBN 3-8300-6121-8. - 2012, p. 67-92
|
| Subject: | Bank | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Auch als: Arbeitspapier Goethe-Universität Frankfurt am Main |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009428100