Non-participation in Anti-consumption: Consumer Reluctance to Boycott
Year of publication: |
2013
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Authors: | Yuksel, Ulku |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif : Sage, ISSN 0276-1467, ZDB-ID 7846538. - Vol. 33.2013, 3, p. 204-216
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