Non-Profits are Seen as Warm and For-Profits as Competent : Firm Stereotypes Matter
Year of publication: |
2015
|
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Authors: | Aaker, Jennifer |
Other Persons: | Vohs, Kathleen (contributor) ; Mogilner, Cassie (contributor) |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Nonprofit-Organisation | Nonprofit organization | Unternehmen | Enterprise | Wahrnehmung | Perception | Firmenimage | Corporate reputation |
Extent: | 1 Online-Ressource (14 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Consumer Research, Vol. 37, No. 2, 2010 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 21, 2010 erstellt |
Other identifiers: | 10.2139/ssrn.1540134 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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