Non-student consumer attitudes towards product placement: Implications for public policy and advertisers
| Year of publication: |
2009
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| Authors: | Sung, Yongjun ; de Gregorio, Federico ; Jung, Jong-Hyuok |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 28.2009, 2, p. 257-286
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