Investigating customer loyalty formation for wellness spa : individualism vs. collectivism
Year of publication: |
October 2017
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Authors: | Han, Heesup ; Kiatkawsin, Kiattipoom ; Kim, Wansoo ; Lee, Sanghyeop |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 67.2017, p. 11-23
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Subject: | Wellness spa | Satisfaction | Thailand | Loyalty | Culture | Individualism | Collectivism | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Kollektivismus | Konsumentenverhalten | Consumer behaviour | Individualismus |
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