Nonlinear analyses in sales research : theoretical bases and analytical considerations for polynomial models
Year of publication: |
2014
|
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Authors: | Johnson, Jeff S. |
Published in: |
The journal of personal selling & sales management : JPSSM. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0885-3134, ZDB-ID 901152-3. - Vol. 34.2014, 4, p. 302-317
|
Subject: | nonlinear | quadratic | polynomial | moderated nonlinear | salesperson | sales management | Theorie | Theory | Nichtlineare Regression | Nonlinear regression | Verkauf | Selling | Verkaufspersonal | Salespeople |
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