Sleeping with Competitors : The Impact of NPD Phases on Stock Market Reactions to Horizontal Collaboration
Year of publication: |
2017
|
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Authors: | Wu, Qingsheng |
Other Persons: | Luo, Xueming (contributor) ; Slotegraaf, Rebecca J. (contributor) ; Aspara, Jaakko (contributor) |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Aktienmarkt | Stock market | Börsenkurs | Share price | Produktentwicklung | New product development | Unternehmenskooperation | Inter-firm cooperation |
Extent: | 1 Online-Ressource (55 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of the Academy of Marketing Science (2015) 43:490-511 In: DOI 10.1007/s11747-014-0396-3 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2015 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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