Nonparametric modeling of buying behavior in fast moving consumer goods markets
Year of publication: |
2001
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Authors: | Boztuǧ, Yasmin ; Hildebrandt, Lutz |
Published in: |
Social and economic research with consumer panel data : proceedings of the First ZUMA Symposium on Consumer Panel Data, 5 and 6 October 1999. - Mannheim : ZUMA, ISBN 3-924220-21-2. - 2001, p. 189-205
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Subject: | Konsumentenverhalten | Consumer behaviour | Qualitative Methode | Qualitative method | Nichtparametrisches Verfahren | Nonparametric statistics | Konsumgütermarketing | Consumer goods marketing | Marktforschung | Market research | Theorie | Theory | Deutschland | Germany |
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