Nonprofit brand image and typicality influences on charitable giving
Géraldine Michel; Sophie Rieunier
| Year of publication: |
2012
|
|---|---|
| Authors: | Michel, Géraldine ; Rieunier, Sophie |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 5, p. 701-707
|
| Subject: | Nonprofit-Marketing | Nonprofit marketing | Markenimage | Brand image | Wohltätigkeit | Charity | Sponsoring | Sponsorship |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009528781