Non-profit organization's innovative donor management-the identification of salient factors that drive donor loyalty
Year of publication: |
2020
|
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Authors: | Middleton, Gilroy Hughdonald ; Lee, Hyoung Tark |
Published in: |
Asia Pacific journal of innovation and entrepreneurship : APJIE. - Bingley : Emerald Publishing Limited, ISSN 2398-7812, ZDB-ID 2914364-0. - Vol. 14.2020, 1, p. 93-106
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Subject: | Attitude towards beneficiaries | Innovative donor management | Intention to continue donation | Non-profit organization marketing | Self-esteem | Trust | WOM | Nonprofit-Organisation | Nonprofit organization | Fundraising | Vertrauen | Confidence | Entwicklungshilfe | Development aid | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing | Nonprofit-Marketing | Nonprofit marketing |
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