Nonprofit marketing expenses : who spends more than others?
Young-Joo Lee
| Year of publication: |
2021
|
|---|---|
| Authors: | Lee, Young-Joo |
| Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 33.2021, 3, p. 385-402
|
| Subject: | commercialization | expense | Marketing | revenue mix | Nonprofit-Marketing | Nonprofit marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10495142.2019.1707743 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012623637