Nonprofit marketing : marketing management for charitable and nongovernmental organizations
Walter Wymer, Jr., Patricia Knowles, Roger Gomes
| Year of publication: |
2006 ; Online-Ausg.
|
|---|---|
| Authors: | Wymer, Walter |
| Other Persons: | Knowles, Patricia A. (contributor) ; Gomes, Roger (contributor) |
| Publisher: |
London : SAGE |
| Subject: | Nichtregierungsorganisation | Non-governmental organization | Nonprofit-Marketing | Nonprofit marketing | Marketingmanagement | Marketing management | Nonprofit-Organisation | Nonprofit organization | Marketing |
Online Resource
| Extent: | Online Ressource (ix, 370 p.) ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Description based on print version record This textbook presents marketing concepts which are then supported with real-world examples. Key features include treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples |
| ISBN: | 978-1-4833-2903-1 ; 978-1-4833-2903-1 ; 978-1-4129-0923-5 ; 978-1-4129-0923-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013208049