Nonprofit-Marketing von Entwicklungshilfe-Organisationen : Grundlagen, Strategie, Maßnahmen
Katrin Cooper
| Year of publication: |
1994
|
|---|---|
| Authors: | Cooper, Katrin |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. [u.a.] Wiesbaden : Gabler |
| Subject: | Spendenmarkt | Soziomarketing | Entwicklungsorganisation |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIX, 315 S Ill., graph. Darst 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Zugl.: Köln, Univ., Diss., 1992 |
| Notes: | Literaturangaben |
| ISBN: | 3-8244-6007-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000412298