Nonresponse bias in tourism advertising studies : further analyses
Yeongbae Choe and Daniel R. Fesenmaier (National Laboratory for Tourism and eCommerce, Eric Friedheim Tourism Institute, Department of Tourism, Recreation & Sport Management, University of Florida, Gainesville, FL, USA)
| Year of publication: |
2016
|
|---|---|
| Authors: | Choe, Yeongbae ; Fesenmaier, Daniel R. |
| Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - Putnam Valley, NY : Cognizant, LLC., ISSN 1083-5423, ZDB-ID 2019463-8. - Vol. 21.2016, 2/3, p. 293-298
|
| Subject: | Conversion study | Destination advertising | Nonresponse bias | Werbung | Advertising | Systematischer Fehler | Bias | Werbewirkung | Advertising effects | Destinationsmanagement | Destination management | Tourismus | Tourism | Befragung | Interview |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.3727/108354216X14559233985015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011492758