Trip budget and destination advertising response
Yeongbae Choe, Jason L. Stienmetz, and Daniel R. Fesenmaier
| Year of publication: |
2013
|
|---|---|
| Authors: | Choe, Yeongbae ; Stienmetz, Jason L. ; Fesenmaier, Daniel R. |
| Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - Putnam Valley, NY : Cognizant, LLC., ISSN 1083-5423, ZDB-ID 2019463-8. - Vol. 18.2013, 6, p. 713-722
|
| Subject: | Destination advertising | Advertising effectiveness | Conversion studies | Trip structure | Werbewirkung | Advertising effects | Werbung | Advertising | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Online-Marketing | Internet marketing | TRIPS |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010246909