Normativität und Pharmamarketing
Josef Wieland
| Year of publication: |
2008
|
|---|---|
| Authors: | Wieland, Josef |
| Published in: |
Bittere Arznei : Wirtschaftsethik und Ökonomik der pharmazeutischen Industrie. - Paderborn [u.a.] : Fink, ISBN 3-7705-4530-3. - 2008, p. 133-149
|
| Subject: | Pharmaindustrie | Pharmaceutical industry | Marketing | Governance-Ansatz | Governance approach | Unternehmensethik | Business ethics | Normative Ökonomik | Normative economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003624136