Nostalgia in post-socialist Russia: Exploring applications to advertising strategy
Year of publication: |
2008
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Authors: | Holak, Susan L. ; Matveev, Alexei V. ; Havlena, William J. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 61.2008, 2, p. 172
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