Nostradamus knows direct interactive marketing: direct marketers as 21st-century trend messengers
William J. Hauser
| Year of publication: |
2007
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|---|---|
| Authors: | Hauser, William J. |
| Published in: |
Interactive and multi-channel marketing. - Westport, Conn. [u.a.] : Praeger, ISBN 978-0-275-99277-4. - 2007, p. 231-254
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| Subject: | Direktmarketing | Direct marketing | Trend | Alternde Bevölkerung | Aging population | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003522398