Not just apologizing : the impact of complaint handling on sustained participation behavior in live-streaming shopping
Year of publication: |
2023
|
---|---|
Authors: | Zhang, Wenkun ; Wang, Yanan |
Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 22.2023, 3, p. 688-700
|
Subject: | Beschwerdemanagement | Complaint management | Online-Handel | Online retailing | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour |
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