Live-streaming community interaction effects on travel intention : the mediation role of sense of community and swift-guanxi
Year of publication: |
2022
|
---|---|
Authors: | Zhang, Wenkun ; Wang, Yanan ; Zhang, Tao ; Chu, Jinhua |
Published in: |
Information technology & tourism. - New York, NY [u.a.] : Cognizant Communication, ISSN 1943-4294, ZDB-ID 2099258-0. - Vol. 24.2022, 4, p. 485-509
|
Subject: | Community interaction | Live streaming tourism | Sense of community | Swift-guanxi | Travel intention | Tourismus | Tourism | Social Web | Social web | Gemeinschaft | Community | Urlaubsverhalten | Holiday behaviour | Tourismuswirtschaft | Tourism industry |
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