Not just what they want, but why they want it : traditional market research to deep customer insights
Year of publication: |
2015
|
---|---|
Authors: | Price, Rebecca Anne ; Wrigley, Cara ; Straker, Karla |
Published in: |
Qualitative market research : an international journal. - Bingley : Emerald Group Publishing Limited, ISSN 1352-2752, ZDB-ID 1463146-5. - Vol. 18.2015, 2, p. 230-248
|
Subject: | Design | Consumers | Meaning | Complementary methods |
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