Note--On a Simultaneous Decision Model for Marketing, Production and Finance
A previous study attempting to evaluate the benefits of coordination of marketing, production and finance decisions by Damon and Schramm is examined. It is noted that because of a flaw in the formulation of the marketing sector, the numerical results reported in this study are difficult to interpret. General issues in the design of experiments for evaluating functional coordination are also addressed.
Year of publication: |
1977
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Authors: | Welam, Ulf Peter |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 23.1977, 9, p. 1005-1009
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Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Saved in:
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