Note on an application of a goal programming model for media planning
[von] A. Charnes; W. W. Cooper; D. B. Learner. E. F. Snow
Year of publication: |
1968
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Authors: | Charnes, A. ; Cooper, W. W. ; Learner, D. B. |
Other Persons: | Snow, E. F. (contributor) |
Published in: |
Applications of management sciences in marketing ; 14. - Englewood Cliffs, NJ : Prentice-Hall, ISBN 0-13-038851-3. - 1968, p. 201-208
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