Consumption Experience and Sales Promotion Expenditure
Year of publication: |
1985
|
---|---|
Authors: | Fornell, Claes ; Robinson, William T. ; Wernerfelt, Birger |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 31.1985, 9, p. 1084-1105
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | marketing | advertising/promotion |
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