Notes on Franklin B. Evans' ʺPsychological and objective factors in the prediction of brand choiceʺ
Gary A. Steiner
| Year of publication: |
1961
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|---|---|
| Authors: | Steiner, Gary A. |
| Other Persons: | Evans, Franklin B. (contributor) |
| Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 34.1961, 1, p. 67-73
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| Type of publication: | Article |
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| Notes: | über: Evans, Franklin B.: Psychological and objective factors in the prediction of brand choice: Ford versus Chevrolet. S. 340-369. in: The Journal of ... [wie oben] 32.1959: Oct |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002855166