Nuances in identity formation for consumers in non-Western markets
Ruwangi Chandrasekara, Dinuka Wijetunga, and J.A.S.K. Jayakody (Late)
| Year of publication: |
2023
|
|---|---|
| Authors: | Chandrasekara, Ruwangi ; Wijetunga, Dinuka ; Jayakody, Jayakody Arachchilage Sisira Kumara |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 35.2023, 2, p. 127-146
|
| Subject: | Consumer culture | identity formation | middle class | non-Western societies | traditional culture | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Mittelschicht | Middle class | Persönlichkeitspsychologie | Personality psychology |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2022.2067280 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014321460