Nudging Private Ryan : mobile microgiving under economic incentives and audience effects
Dongwon Lee, Anandasivam Gopal, Dokyun Lee, Dongwook Shin
| Year of publication: |
2023
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|---|---|
| Authors: | Lee, Dongwon ; Gopal, Anandasivam ; Lee, Dokyun ; Shin, Dongwook |
| Published in: |
MIS quarterly. - Minneapolis, Minn : MISRC, ISSN 2162-9730, ZDB-ID 2068190-2. - Vol. 47.2023, 3, p. 1101-1146
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| Subject: | Smartphone | mobile | charitable giving | technology-augmented choice-making | digital nudging | rebate | matching | audience effects | field experiments | Feldforschung | Field research | Fundraising | Anreiz | Incentives | Mobiltelefon | Mobile phone | Wohltätigkeit | Charity | Experiment | Mobilkommunikation | Mobile communications | Social Marketing | Social marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.25300/MISQ/2022/16643 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014422576